Guide
Brand-deal outreach templates
Whether you are pitching brands or replying to an inbound enquiry, the structure is the same: be specific, lead with relevance, and make the next step obvious. Treat these as starting points and rewrite them in your own voice — sponsors can smell a copy-paste.
The cold pitch
Keep it short and brand-first. A workable skeleton:
"Hi [name] — I make [niche] videos for an audience of [who they are]. I've used / love [product] and think it would land well with my viewers. My recent videos average [X] views; I'd love to put together an integration. Media kit attached — open to a quick call?"
Lead with why their product fits your audience, not with your subscriber count.
Responding to an inbound enquiry
When a brand reaches out, reply quickly and move toward specifics. Thank them, confirm interest, and ask the qualifying questions: timeline, deliverables, budget range, and exclusivity. Attach your media kit. Getting these on the table early prevents you from doing unpaid scoping work for a deal that was never the right size.
The follow-up
Most deals need a nudge. One polite follow-up after 3–5 business days is normal and effective: "Just floating this back to the top of your inbox — still keen to make something work for [campaign]. Happy to send a couple of concepts if useful." Stop after two follow-ups; persistence past that reads as desperation.
Frequently asked questions
How long should a cold pitch be?
Short — a few sentences. State the niche fit, one line of proof (recent average views), and a clear ask. Busy brand managers skim; a wall of text gets ignored.
How many times should I follow up?
One or two polite follow-ups spaced a few business days apart. If there is still no reply, move on — a non-response is usually a no, and chasing harder rarely changes it.