Guides
Creator sponsorship guides
No-fluff guides to pricing your channel, building a media kit, and landing brand deals — the things creators actually search before their first sponsorship.
- How to price a YouTube sponsorship A clear method for pricing a YouTube brand deal: start from your views, factor in audience, niche, and deliverables, then anchor on a CPM you can defend.
- What CPM should you charge? CPM is the price per 1,000 views. Here is how niche, audience quality, deliverables, and exclusivity move your CPM up or down — with illustrative ranges.
- How to make a media kit What goes in a creator media kit: audience stats, performance, past partnerships, and packages — plus what to leave out and how to keep it current.
- Brand-deal outreach templates Outreach and reply templates for landing YouTube sponsorships: cold pitch, inbound response, and follow-up — with notes on what makes each one work.
- Sponsorship red flags to avoid How to spot a bad brand deal before you sign: unpaid "exposure", scope creep, perpetual usage rights, dodgy products, and slow-or-never payment terms.
- How to negotiate a brand deal Negotiate from a position of strength: know your floor, let the brand name a budget first, trade scope for price, and get the agreement in writing.
- Flat fee vs CPM vs affiliate The three ways creators get paid for sponsorships — flat fee, CPM-based, and affiliate/commission — and when each one works in your favour.
- How brands find creators to sponsor How brands actually discover creators — search, agencies, marketplaces, inbound, and referrals — and how to make yourself easier to find and pitch.
- FTC disclosure basics Plain-English basics on disclosing paid YouTube sponsorships: when disclosure is required, how to make it clear and conspicuous, and common mistakes to avoid.
- Do you need a talent agency? When a talent agency or manager is worth the commission for a YouTube creator, what they actually do, and how to decide between agency, manager, or self-managing.