Guide
How to make a media kit
A media kit is a one- or two-page snapshot that tells a brand who your audience is, how your channel performs, and what working with you looks like. It is the document you attach to outreach so a sponsor can say yes faster. Keep it tight and honest.
The essentials
Every media kit should cover:
- Who you are — channel name, niche, a one-line positioning statement.
- Audience — size, top demographics (age, gender, top countries), and what they care about.
- Performance — median views, watch time or retention, engagement rate.
- Contact — how a brand reaches you and a rough turnaround.
Show proof, not just numbers
Numbers are stronger with evidence. Include past partnerships (logos or named brands), a short case study if you have a result to point to, and a couple of links to previous integrations so a brand can see your style. Social proof shortens the path to a deal more than any single statistic.
Package your offer
Make it easy to buy by listing a few named packages — for example a standard integration, a dedicated video, and a bundle across multiple videos. You do not have to publish exact prices, but showing structured options signals professionalism and frames the conversation around scope rather than haggling.
Keep it current
A media kit with six-month-old stats undersells you and erodes trust. Refresh your numbers regularly. SponsorMonster generates a media kit straight from your live channel metrics, so the figures are accurate every time you send it — no manual screenshot updates.
Frequently asked questions
Should I put prices in my media kit?
It is optional. Many creators show package structures without exact figures so they can quote based on the brand's scope. If your pricing is consistent, listing it can pre-qualify leads and save back-and-forth.
How long should a media kit be?
One to two pages. A brand should grasp your audience, performance, and offer in under a minute. Detail can live in a follow-up; the kit's job is to earn the next reply.