Benchmark rates
What do YouTube creators charge?
Sponsorship rates vary a lot by niche. These pages explain what drives the going CPM in each vertical — and show a live estimated rate band, based on real creator rate cards, where enough creators exist to keep individual numbers private.
- Personal finance Benchmark sponsorship rates for personal finance YouTube creators: why finance commands premium CPMs, what drives the number, and the deal structures brands use.
- Gaming Benchmark sponsorship rates for gaming YouTube creators: how high view counts and a younger audience shape CPMs, and the deal types gaming brands favour.
- Beauty & fashion Benchmark sponsorship rates for beauty and fashion YouTube creators: how audience trust and conversion shape CPMs, and the deal structures brands prefer.
- Tech & gadgets Benchmark sponsorship rates for tech and gadget YouTube creators: why an informed, high-intent audience commands strong CPMs and how deals are structured.
- Fitness & health Benchmark sponsorship rates for fitness and health YouTube creators: how a committed, trusting audience shapes CPMs and which deal structures brands use.
- Food & cooking Benchmark sponsorship rates for food and cooking YouTube creators: how broad reach and product fit shape CPMs and which deal structures brands favour.
- Travel Benchmark sponsorship rates for travel YouTube creators: how production cost, aspirational reach, and seasonality shape CPMs and how deals are structured.