Benchmark rates
What do tech & gadget creators charge?
Tech and gadget channels attract an informed, high-intent audience that researches before it buys — exactly the viewer a tech sponsor wants. CPMs sit toward the upper end, especially for software and B2B-adjacent products. The going rates below are estimated from real tech creator rate cards.
High intent, high value
Tech audiences are in research mode: they watch reviews and explainers precisely because they're deciding what to buy. That makes a recommendation valuable and supports a higher CPM (price per 1,000 views) than entertainment. Software and SaaS sponsors in particular pay well because a converted user can carry a high lifetime value on a subscription.
What moves your number
Levers that raise a tech quote:
- Credibility — an audience that trusts your reviews converts, and brands pay for that trust.
- Sub-niche — software, SaaS, and B2B tend to top consumer-gadget rates.
- Audience seniority — developers, IT buyers, and professionals are worth more to B2B sponsors than a general consumer audience.
- Deliverables — dedicated reviews, tutorials, and usage rights for the brand's ads price above a brief mention.
Common deal structures
Tech deals commonly use a flat fee, frequently with an affiliate or CPA bonus for trackable sign-ups (software trials, hardware store links). Maintain editorial independence: sponsors value a creator whose audience trusts them precisely because they don't rubber-stamp every product, so protect honest coverage in the contract. Price exclusivity and ongoing review embargoes separately.
Frequently asked questions
Do software sponsors pay more than gadget sponsors?
Often, yes. Software and SaaS users can carry high subscription lifetime value, so those sponsors can justify higher CPMs than one-off consumer-gadget brands — especially when your audience skews professional or technical.
How do I keep my reviews credible while taking sponsorships?
Disclose clearly, keep editorial control of your verdict, and separate sponsored placements from independent reviews. Brands that understand the niche value an audience that trusts you because you don't endorse everything — protect that in the deal terms.